Customers perception & confidence in banks and the Albanian banking sector – Presentation of the findings of the study

On December 21, 2022, the presentation of the findings of the study on the customers confidence in banks and the banking sector was organized. This second study, which is carried out by AAB now on a three-year basis, evidences the perception of banking customers and their experience towards the service provided by banks, the level of reliability compared to other institutions or sectors, the mostly used banking products & services, the use of digital channels, transparency, etc. Representatives of banks, the Bank of Albania, the AMF, non-bank financial institutions, non-profit organizations, associates of AAB, and the media attended the event.
- The study outcomes once again proved that the banking sector is the industry mostly trusted by individuals compared to other industries, institutions, and sectors.