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Bankingu me Pakicë “Financat në Internet dhe Bankingu Elektronik”
November 1, 2017 @ 2:14 pm – November 3, 2017 @ 3:14 pm


The objective of this course is to provide an overview of the distribution strategy of Retail banking using physical and electronic channels. The participants will receive information on the trends in e-banking. They will analyse the new distribution environment with the different distribution channels, especially the internet and mobile tools for the retail business and the way the alternative distribution channels work together. They will receive the necessary information for the management of the new distribution channels and the way Retail banks manage the evolution of the FinTechs.

At the end of the session, the participants should be able to:

  • Make a SWOT analysis of the different distribution channels;
  • Define a global distribution strategy for the Retail Banking;
  • Define a specific strategy for each channel in line with the right
  • segment of clients and the right products;
  • Create operating reports and specific KPI for e-banking;
  • Make a business plan based on specific market conditions;
  • Analyze the weaknesses and strengths of a banking website
Methodology The methodology is based on theoretical lectures, exercises and discussions to exchange views on important topics.
Target group People working in Retail banking
Language English
Participants Maximum 25 persons
Trainer Mr Pierre Voos is currently Chief Administrative Officer of Edmond de Rothschild (Europe) He started his career as lawyer in Brussels before joining the group ING in Belgium in 1985. After two years of financial training, he worked as Branch Manager during 3 years in the south of Brussels and joined ING Luxembourg in 1990 to launch the Commercial Banking department. In 1996 he became Head of Retail for ING Luxembourg and joined the Executive Committee in 2001 in charge of Retail Banking, Marketing and Direct banking. In 2005 he left the bank to become Managing Director of ING Life Luxembourg and then CEO of ING Trust Luxembourg. He moved in 2007 to be General Manager of ING Monaco, subsidiary of ING Switzerland fully dedicated to Private Banking. He came back to ING Luxembourg in 2010 to be in charge of the strategy, until end of 2016. He has a master degree in law from the University of Louvain (Belgium). He has been teaching Banking Strategy as a House of Training/ATTF Senior expert for more than 10 years.
Dates 3 days – From Wednesday 1st to Friday 3rd of November 2017


Day 1

Part 1: Distribution strategy and organization
I: Introduction
  1. Scope
  2. Global objectives
  3. Attention points
  4. From Multi channel to Omni channel
  5. Conclusions
II: E-banking and Retail tomorrow
  1. Direct Banking
  2. Trends
  3. Direct Channel Distribution
  4. E-banking in the Omni-Channel strategy
  5. Workshop

Day 2

  1. Socio demographic evolution and banking behaviors
  2. Change Management
  3. New acquisition, distribution and servicing models
  4. Roadmap to channel management
III: The new actors
Part 2 : Fintech

I: Introduction

II: Challenges
  1. New financial services landscape
  2. Factors for success
  3. Obstacles
  4. Areas of disruption
  5. Payments transformed
  6. Investments transformed
  7. Partnership with Fintech
  8. External innovation to accelerate: Fintech examples and demo

III: Workshop

Day 3

Part 3: E-banking vision for the future
  1. Retail banking 2020
  2. Internet Market trends
  3. Which website?
  4. Websites analysis: workshop

Part 4: Impact of E-banking and Fintech on sales

  1. Clients’ requirements
  2. Sales on Internet
  3. E-Banking KPI’s

Part 5: Conclusions

  1. Future of E-banking in the distribution channel
  2. Clients
  3. Marketing
  4. References

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